![]() ![]() It’s hardly a secret that publishing houses frequently solicit blurbs in the attempt to increase sales, calling in favors and wheedling high-profile authors in the hope of receiving a glowing review. ![]() Readers’ skepticism toward blurbs is also due to suspicions about the integrity - or lack thereof - of such endorsements. After all, there’s only so many times a new novel can be described as “compulsively readable” or “dazzlingly imaginative” before such phrases begin to float free of all meaning. Part of this cynicism is due to the dismal quality of many of these blurbs, which invariably seem to have been either hurriedly churned out, or else are wildly overblown in their claims. For many, the celebrity endorsements that feature prominently on the outside of books should be entirely disregarded, irrespective of author, since they bear no meaningful relation to the works they purportedly describe. THERE’S NO getting around it: book blurbs are a much-maligned aspect of publishing culture. ![]()
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